Our Mission & Vision

Guiding principles that drive our business forward and shape our future.

Our Mission

To connect farms and global markets through sustainable export practices.

We're committed to bridging the gap between local farmers and international consumers, ensuring that the finest fruits and vegetables are made available worldwide while maintaining the highest standards of quality and freshness.

Through ethical business practices, innovative logistics solutions, and deep relationships with our farming partners, we deliver nature's best to the world.

Our Vision

To become the world's most trusted and sustainable produce export partner.

We envision a future where consumers everywhere have access to the world's best fruits and vegetables, delivered through supply chains that support farmer livelihoods and protect our planet.

By 2030, we aim to operate in over 100 countries, setting the global standard for sustainability and quality in the fresh produce export industry.

Our Impact in Numbers

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Countries Served

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Tons Exported Monthly

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Partner Farms

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Years of Experience

What Our Partners Say

Trusted by businesses around the world

Meet Our Leadership Team

The passionate individuals who drive our mission forward and ensure we deliver excellence every day.

CEO

Dr. Behzad Pagheh

Founder & CEO

Several years in the agriculture export industry, Behzad Pagheh our global strategy and operations with a focus on sustainable growth.

COO

Dr. Reza Pooladi

Commercial Affairs Officer

Reza Pooladi oversees our global supply chain and ensures that quality standards are met at every stage, from farm to delivery.

Director

Azeem Sheikh

Chief Operations Officer

Azeem Sheikh handles our relationships with international clients and manages our global market expansion, speaking 5 languages fluently.

Director

Fazel Atrachali

Brand Ambassador